Our Favorite Animation Projects of 2018
Our last blog of 2018 has arrived. We’ve gone through our favorite projects from video, development, and digital strategy. Now it’s time to focus on our animation projects. There are two projects that...
View ArticleOur New Year’s Resolutions
2018 has come to a close, and we welcome 2019 with open arms. We can’t wait to see what we can accomplish on both a personal and professional level this year. With that said, we wanted to share some of...
View ArticleMobile First Design: Why It’s Vital for Your Website
It’s official: mobile devices have taken control of the internet. In fact, 63% of web traffic in the U.S. now takes place on handheld devices. A few years ago, Google announced that mobile surpassed...
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Logo Refresh: How Our New Logo Took Shape
The idea behind a logo refresh all started in a small room where a group of us discussed the fact that our logo no longer spoke to who Snapshot was as a company or the quality of work we create. To...
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Snapshot Interactive: Video Was Just the Beginning…
Having gotten into business eight years ago, tactical video production was the cornerstone of who we were and how we presented ourselves. Because of this, our original mark relied heavily on a lens...
View ArticleFacebook Advertising Tricks You May Not Know About
There are a lot of tips and tricks when it comes to launching a successful Facebook ad. The purpose of this blog is to outline some of the advertising capabilities when it comes to targeting,...
View ArticleUsing Content Optimization to Boost Your Online Visibility
You’ve heard it time and time again, “content is king.” While this phrase has become increasingly popular on the web, it’s important to explore its meaning. Content – the visual/verbal message in web...
View ArticleQuestions to Ask When Designing a New Logo
A strong logo visually represents a company’s identity and its most important qualities in an engaging style. An excellent and unforgettable logo is something that every business should create if they...
View Article5 Ways to Improve Your Email Marketing Campaigns
One tremendous way that a business can guarantee ROI is through successful email marketing campaigns. When executed well, email marketing has been found to convert 40 times as many new customers as...
View ArticleWhy Explainer Videos Are Important
Explainer videos serve a multitude of purposes for many different businesses. Like we’ve mentioned in the past, these videos are one of our favorite examples on how to explain a topic or idea in a...
View ArticleWhat to Expect on Your First Video Shoot
Videos are a great asset to incorporate into your marketing strategy. Here at Snapshot, our goal is to make the video shooting process go as smooth as possible. Your first video shoot could be both an...
View ArticleTaking Risks with Web Design
Taking risks can be scary, we get it. However, taking risks with a truly unique web design completely sets you apart from competitors, along with keeping viewers engaged and wanting more. With an...
View ArticleImportance of Having Brand Guidelines for Your Business
Brand guidelines are a set of rules that help a company create a unified personality through different elements within the brand, and they are essential to any business. They are able to communicate an...
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The Google Knowledge Graph Unpacked
It’s undeniable that Google has been upping their game year after year to make sure that people can find exactly what they want right when they want it. With an astonishing 97% of people searching...
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The Truth About Video Landing Pages
If your company has advertised online, then you’ve likely used a landing page as the backbone of your campaign. Some basic ingredients to your page might be a contact form, summary paragraph, bullet...
View Article5 Things Animation Does Better Than Traditional Video
Are you stuck trying to decide between animation or traditional video for your next project? It’s not an easy choice – it depends on what industry you’re in, who your target audience is, and what the...
View ArticleWhat Is Video SEO, and How Can I Start Doing It For My Videos?
Video Search Engine Optimization (SEO), in a nutshell, is optimizing your video to be indexed on search engine results pages (SERPs) for specific and relevant keyword searches. In simple terms, think...
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Are Separate Mobile Websites Bad?
Clients have been asking us more and more for our opinion on the best way to set up a mobile website. We hear questions like “this is how our mobile website is set up, but someone told us we should...
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5 Ways to Use Humor In Advertising
In 2019, companies need to provide more than just a great product or service. The starting point is to provide an offering that meets a real need, but there’s an unexpected element that is often...
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5 Ways to Use Humor In Advertising
In 2019, companies need to provide more than just a great product or service. The starting point is to provide an offering that meets a real need, but there’s an unexpected element that is often...
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